Teams without Lobby Reels
Stretched thin.
Tours, move ins, and resident issues come first, so social media gets whatever time is left. They make 100% of the content, post when they can, and copy what other buildings did.
Your leasing team shouldn't also be your content team.
Send us photos of your building once. Get up to five ready to post videos a week. You approve every one.
Free sample from your own photos. No shoot, no drone, no contract.
The problem
Social media is filling units now. Your team doesn't have the time to dedicate to it.
61%Millennial renters
58%Gen Z renters
61% of millennial and 58% of Gen Z renters use social media to find a rental.
Source: Zillow Rentals, 2026
Let's be real. Before anyone books a tour, they look the building up on social media. It's the first thing people do now.
- 01A busy week comes and nothing gets posted.
- 02The feed fills up with the same trend every other building already did.
- 03A great building ends up looking like every other feed and leases get left on the table.
Forget what you know about apartment social media
We're an AI native social media agency.
We make up to five trendy videos a week, built to drive leases.
- Not an AI rendering that gets three likes.
- Not a camera crew walking slowly through an empty unit.
- Not a cinematic drone video.
Trendy videos people actually watch. Made to fill units.
Side by side
Your team stays on leasing.
Teams with Lobby Reels
We cover about 80% of the posting.
Your team only covers what needs someone there, like building events or filming a trend from the ideas we send. That part is optional.
We're not there in person. Your team films what only someone on site can, like the resident cookout or the holiday party. We handle the rest.
What you get
Five things we handle.
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Custom content and strategy.
Up to five videos a week made for your building, optimized for social, real engagement, and driving leases. Every property gets its own strategy, built around your spaces and the tenants you want to reach.
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Proven trends, made yours.
Every day we scan other properties to see what is working for them, then deliver your own version of it.
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Videos posted.
Instagram, TikTok, Facebook, and X. Or you post, your call.
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Influencer campaigns.
We source and organize the creators. You choose the ones you like.
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Your event footage, turned into posts.
Send us footage from your events and we cut it into posts.
We keep learning. We watch what performs across our videos, creator content, and anything your team films. Then we adjust every week.
An on site shoot gets you one polished video and some images. We give you up to five videos a week, optimized for social and real engagement.
The plan
Three steps.
- 1
Snap every space once.
Your pool, lounge, gym, and rooftop from a phone. We show you exactly how.
- 2
Approve your videos.
Up to five a week, picked from what is working in your area and at buildings like yours.
- 3
Post them, or we will.
Your team spends its week leasing.
"I've rented for 8 years and I've watched what leasing teams go through. Social media decides whether people book a tour now and the team is still squeezing in one video between tours, move ins, and everything else. Lobby Reels exists so they don't have to."
Ethan Sefchik, founder
Pricing
What it costs
Plans run $1,000 to $3,000 a month. Price depends on scope: what you want us to handle and how many posts you want. One polished video from a production crew can run $2,000 to $4,000 on its own.
FAQ
Straight answers.
Do you come on site?
Not usually, but we do in certain cases. Typically everything is made remotely from the photos your team takes when we first kick off.
Will people know it's AI?
Our videos are hyper realistic and made tastefully with AI, from your real spaces. People get in trouble with AI content when they pass it off as a real event or a real resident. We never do that and we follow each platform's AI labeling rules.
What does it cost?
Plans run $1,000 to $3,000 a month, depending on scope and how many posts you want. It starts with a free sample of your building.
See your building as a reel.
Send us a few photos. We'll send back a video.